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I have selected the final words I will use for my project. I decided to use only five words from each article, so every magazine has ten words each. Fifteen words from each article would have been too many and the user may not have been able to decipher all the words.The words are in order of the most frequently used.
Company: eye, brown, new, light, look, shadow, lips, natural, happily, colour
Cosmopolitan: new, foundation, beauty, coverage, skin, perfect, Benefit, gorgeous, powder, formulas
Elle: complexion, wants, beauty, tan, new, make-up, looking, BareMinerals, Clinique, Estee Lauder
Look: hair, new, Burberry, launching, beauty, Armani, skin, metallic, Grunge, time
It is interesting to notice the consistent use of the adjective 'new' throughout every article in each magazine. There is an urgency for each magazine to be up to date and contemporary to appeal to the female readers. It demonstrates how quickly one trivial beauty product is forgotten and the rush to find the next best thing. It also reflects the nature of contemporary consumer society and its need to always have something new; either with technology, clothing or something else.
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